Experience

Experienced digital marketer, science and environmental communicator, music journalist

Prior to academia, I spent six years as a director at a digital marketing agency, plus have held several science and environmental communication roles, including with the National Park Service and the Energy Institute at Colorado State University. I have also worked as arts and entertainment writer with ListenSD and the UCSD Guardian.

SCIENCE COMMUNICATION EXPERIENCE

Communication Specialist – National Park Service

2019 – 2020

Natural Resources Science and Sustainability, Water Resources Division, Ocean and Coastal Branch in Fort Collins, CO

I support the Coastal and Ocean Advisory & Support Team (COAST) community of practice through curating and writing content for digital platforms like social media, listservs, newsletters, and websites.

Communication Specialist – CSU Energy Institute

2019

PowerHouse Energy Campus, Colorado State University in Fort Collins, CO

As a member of the Communications Team, I created original design, web, social media, public relations, journalism and video content to showcase the research, education, events, and stories at the Colorado State University Energy Institute.

DIGITAL MARKETING EXPERIENCE

85SIXTY is a digital marketing agency based in San Diego, CA and Denver, CO.

PAST CLIENTS include Ikon Pass, Alterra Mountain Company, Mammoth Mountain Resorts, Big Bear Mountain Resort, Visit Big Bear, DC Shoes, Blundstone USA, ASICS, Onitsuka Tiger, Diamondback and Raleigh Bicycles, Stone Brewing Co and Evolution Nutrition.

Director of Social Media

2015 – 2018

  • Lead the development of client objectives and ongoing strategic marketing direction
  • Plan and execute 360 digital marketing and social media campaigns
  • Develop content, accelerated through experiential, partnerships & native ads
  • Allocate paid social budgets, conduct A/B testing, optimize targeting and creative
  • Manage a diverse team of content creators and community managers
  • Maintain solid client relationships, lead regular client presentation
  • Spearhead reviews of analytics, competitors, industry trends and best practices
  • Build marketing calendars to execute content and brand strategy

Social Media Strategist

2013 – 2015

  • Create, implement and assess social media strategies in integrated marketing efforts
  • Manage client’s day to day social media channels and communities
  • Social media content creation – photography and Adobe creative suite
Music Journalism

Editor in Chief

2013 – 2016

ListenSD – San Diego, CA

  • Manage a team of 20+ contributors to provide live concert coverage in San Diego
  • Produce written and visual content for our website and social media channels
  • Copy edited and provided editorial direction for all content on ListenSD.com

Senior Staff Writer

2008 – 2012

UC San Diego Guardian – Arts & Entertainment                 

  • Wrote weekly music/film reviews, interviews, and features
  • Conducted and transcribed interviews with artists, musicians and filmmakers

VOLUNTEER & SERVICE ROLES

Organizer & Host

DimeStories – Fort Collins, CO

(2018 – 2020)

  • Organize and host a monthly three-minute storytelling event at the Forge Publick House with support from Old Firehouse Books.
  • Create and disseminate all promotional material

Mentor

Big Brother Big Sister – San Diego, California

(2015 – 2016)       

  • Mentored a high school senior from a low-income neighborhood
  • Took my little sister on monthly cultural and entertaining outings in the community

Volunteer

Oceanside SOAR – Oceanside, CA

(2017 – 2018)

  • Manage organic and paid social media efforts of political action group SOAR, which stands for “Save Our Agricultural Resources”. The goal of the organization is to save open space, public parks and agricultural land in Oceanside, California.

Volunteer

Brother Benno’s – Oceanside, CA 

(2015 – 2016)

  • Volunteered on-site at the soup kitchen with food distribution, facility decoration and sorting donations
  • Created and managed social media accounts
  • Wrote articles for monthly newsletter – interviewing community members