Hi, I’m Amanda.

I am a PhD Student at the University of Wisconsin, Madison in the Department of Life Sciences Communication.

I research environmental communication, social media and social movements. I am driven by the motivations and barriers towards behavioral change and collective action. My focus is on how climate change and environmental issues are communicated online. Research topics include how the youth climate movement uses collective identity and social media and political efficacy to mobilize towards action, how corporations use environmental activism in marketing and how the visualization of science can inform behavioral change.

I am originally from Southern California, attended UC San Diego for my bachelor’s degree and recently completed a Master’s degree at Colorado State University in Fort Collins, Colorado. I like to hike, do yoga, travel, bike, trail run, drink good coffee and beer, snowboard, read and recently, crochet.

Research Areas

  • Environmental Communication
  • Climate Change
  • Social Media
  • Media Effects
  • Social Movements
  • Collective Action
  • Youth Climate Activism
  • Collective Identity
  • Digital Marketing
  • Branding
  • Corporate Political Activism
  • Science Communication
  • Visual Communication
  • Political Communication
  • Political Efficacy